Homepage Video
To elevate our digital presence, I spearheaded the complete redesign of our website homepage, integrating story-driven video for the first time. By replacing static imagery with dynamic full-motion storytelling at the top of the user journey, we transformed the brand's first impression into an immersive experience—driving a 45% increase in homepage conversion rates and significantly boosting on-page engagement.
Client Work
A curated collection of performance creative, brand systems, and visual campaigns developed for diverse client partnerships. From high-converting digital ads to full-scale identity overhauls, these projects highlight a strategic, multi-channel approach to driving brand growth and engagement.
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